Stefan × Shaw

3 min read

Operator proposal · StefanBrain brands · Nov 2026

You make the ads.I run everything after.

A brand engine for StefanBrain-owned eCom. You drive the marketing in StefanBrain. I run sourcing, the store, ad accounts, flows and the daily watch with a stack of AI agents on Claude. We talk in Slack.

$400K+

sales on my brand Divine Revelations, last 14 months

22,800+

paid transactions

$44K

best month, last month

11K

support conversations handled by agents

5 of 6

of those never reach a human

31%

of revenue lands after checkout

Sales from Stripe, pulled Nov 5 2026. Support figures from our July baseline.

Who does what

You + StefanBrain

Stefan

Product direction. Angles, copy, creative, ads and landing pages, all in StefanBrain. A yes or no on picks.

Me, operator

Shaw

Every go or no-go. Suppliers, ad accounts, money and launch structure. I own the numbers.

Agents

Claude + execution lanes

Research, verification, store builds, wiring, monitoring and support. No job counts as done until a check passes.

Judgment stays with people. Volume goes to agents.

The run, brand by brand

Direction

Day 0

YouDrop a category, an angle or a product link in Slack. Or pick from my shortlist.

MeTurn it into a brief: price point, margin floor, ship-time ceiling.

AgentsSweep the Meta Ad Library for products scaling right now. Tear down the funnels behind them: offer, price, bundles, upsells.

GateEvery candidate has live ad spend behind it.

Sourcing

Day 1

AgentsQuery CJ's API for stock per warehouse, landed cost and ship-time quotes per route. Line up a backup supplier.

MeGo or no-go. Order a test unit to check packaging and the return address.

YouApprove the pick. Five minutes.

GateUS stock covers 30 days of target volume. Delivery in 7 days or less. Margin above the floor.

Real check, Oct 27: unit $0.89 · shipping $3.02 · landed $3.91 · 3–7 days to NYC

Store

Days 2–3

YouStefanBrain writes the product page, offer stack and landing copy.

AgentsBuild the Shopify store from SB's output. Bundles and upsells, CJ order sync, pixel and Conversions API, legal pages.

MeReview on my phone. Place a real test order end to end, then refund it.

GateThe test order passes: payment, fulfilment sync, emails, refund.

Brand 01 product page, as it leaves the build. Copy and creative slot in from StefanBrain.

Ad accounts

Day 3

MeBusiness Manager setup, extra ad accounts as we need them, domain verification, pixel sharing, payment methods.

AgentsWatch every account through the Meta API: rejected ads, spend limits, quality flags. Alerts go to Slack.

YouSB ads go in. We agree the launch structure once.

GateTwo ad accounts ready before the first dollar, so one ban never stops a brand.

Email + SMS

Days 3–4

YouStefanBrain writes the flows.

AgentsBuild welcome, abandon, post-purchase, shipping updates, review ask and winback. Set up SPF, DKIM, DMARC and warm-up.

MeApprove sends. Keep the list clean.

This week: 27,081 contacts moved off GoHighLevel · 38,969 tracked links rewritten · 0 spam complaints

Launch + watch

Day 5 on

AgentsPost a daily digest in Slack. Support agents answer where-is-my-order and handle refunds by rule.

MeKill or scale every ad with a written reason. Clear escalations from my phone.

YouNew creative from SB when the numbers ask for it.

Support today: 11K conversations · 5 of 6 with no human

What lands in Slack

# brand-01-ops Stefan, Shaw

OPS

OpsAPP8:00 AM

Brand 01 · Day 6

Sales $2,140 · Net after ads, fees, product cost $612

CPA $24.10 vs $28.00 target

Stock 41 days · Late shipments 0

Ad accounts 2 of 2 OK · Flows $318

Needs Stefan: nothing · Needs Shaw: 1 refund over $50

Example message. Format only, not real numbers.

Your time

Drop a direction in Slack5 min

Approve the pick5 min

Creative and ads in StefanBrainyour lane

Read the daily digest2 min a day

Weekly numbers call30 min, optional

You never chase a supplier, build a flow or babysit an ad account.

Targets. Brand 01 sets the real numbers.

The stack

Decide

ShawClaude Opus · driver

Execute

build agentsbrowser agentsresearch scoutsindependent reviewer

Touch

Meta Ads APICJ APIShopifyStripeKlaviyoPostmarkCloudflareTursoSlackStefanBrain

Cheaper models do the volume and Claude checks it. I run all of it from my phone. For our own offers we built ad-creative tools for scripts, statics and video. Here StefanBrain owns creative. If you want more volume, they can cook alongside SB.